Sfoglia per Corso
Warehouse management: from traditional heuristics to modern tools
2022/2023 Slongo, Emily
A Way Forward through Customer, Situational and Demographics Determinants affecting Impulsive Buying Behavior: An Empirical Research
2022/2023 Aslam, Hira
Wearables’ Technology Innovation – The Smartwatch and The Role of Attention toward Personal Health and Wellbeing
2021/2022 Massaro, Chiara
Weathering the Storm: How Lebanese Entrepreneurs are Navigating a Crisis-Ridden Business Environment
2023/2024 Jamour, Carla Felicia Elisabeth
What are the ongoing issues with IFRS 10? A study from both a theoretical and practical perspective.
2022/2023 Attombri, Angela
What factors shape German consumers' attitudes towards plant-based meat? An analysis of online conversations about vegan and vegetarian products in Germany and the corresponding aspects that arise out of them
2022/2023 Schall, Laura Katharina
What is Next? SWOT analysis of current Libor Transition and assessment of the implementation of the fallbacks
2020/2021 Salmistrari, Jacopo
What is the relationship between the application of data science and the optimization of digital marketing campaigns? an empirical investigation in Twitter
2023/2024 Goodarzi, Marziye
WHAT MAKES OPPO SUCCEED IN THE VIETNAM MARKET? Background of the study Vietnam has become an emerging country and attractive retail market in the globe (Deloitte, 2014). Modern retail platform was introduced and have been blooming in Vietnam such as convenience stores, special stores and shopping centers (Trinh & Tran, 2014). The country is in the progress of transforming into digital economy, evidenced through high growth in electronic commerce and customer interaction through social network, etc. (Cameron et al., 2019). According to the Statista (2020), number of smartphone users in Vietnam was nearly 36 million in the end of 2019 and it is expected at 43 million by 2022. The growth in smartphone market was captured at 84% in 2017 and 95% of people in the cities have owned smartphone while the percentage of people with smartphone usage in rural area is reached up 68% (Nielsen, 2019). One of the attractive points in smartphone market is high population based with more than 94 million people (General Statistics Office, 2020). Vietnamese people spent more time reading news, playing games and conducting social interactions through social media network (Appota, 2018). These factors promote the entry of giant smartphone and electronic manufacturers such as Samsung and LG. Samsung has penetrated Vietnam for a long time and the Korean manufacturers established some factories in the country to enjoy lower tax rate and attractive labor cost (Sturgeon & Zylberberg, 2016).
2020/2021 Duong, Phuoc Tra My
What matters customer engagement in live streaming e-commerce platform? (The impact of celebrity live streamer endorser effectiveness and social support)
2021/2022 Hu, Juanli
When a company makes an unpopular statement. Historical cases and analysis of the most significant outcomes.
2023/2024 Dominguez Arias, Francis Eduardo
When innovation becomes an obstacle: The case of Benetton
2020/2021 Durighello, Laura
When innovation outruns customers' interest: practical cases from the video game industries
2024/2025 Cecchetto, Mattia
Who Innovates Land Use and Why?
2023/2024 Di Donato, Camilla
Why Microsoft decided to buy Activision Blizzard?
2022/2023 Lenarduzzi, Sergio
Why to be green??
2021/2022 Ospici, Nicola
The Word-of-Mouth about food products in social media.
2020/2021 Sartori, Valentina
The work-life dilemma of women in Germany
2022/2023 Maier, Rika
Workflow management analysis through Petri-net and Pert models. The case of Unox S.p.A.
2023/2024 De Poli, Greta
THE WORLDCOM FRAUD UNDER THE COSO FRAMEWORK ANALYSIS
2021/2022 D'Antonio, Rossella
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