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Titolo Anno Autore file(s)
Heritage and Positioning of a Made in Naples Icon: The Case of E. Marinella 16-ott-2024 Arienta, Giulia
Heritage Marketing in the Luxury Industry: Villa Foscarini Rossi and The Museum Salvatore Ferragamo 31-mar-2023 Fragolino, Martina
Heritage Marketing of the Babaevsky Confectionery Concern 18-lug-2023 Kolesnik, Elizaveta
Historical and cultural evolution of marketing and advertising, with a look to Italian society and its modernization through controversial campaigns 29-ott-2021 Valerio, Paolo
Historical development of product innovation and innovation timeline of Apple Inc. 30-ott-2023 Mirzayev, Ayaz
Historical sustainable alternatives in the Italian automotive industry. 31-mar-2023 Barozzi, Benedetta
Holacracy and the Zappos Case: can management survive without managers? 26-ott-2020 Lo Iacono, Fabrizio
How Analytics are shaping a new era for Customer Relationship Management: a case study in Lechler 26-ott-2021 Vacca, Federico
How Blockchain Technology Can Help Rearchitect Social Networks: An Analysis of Desmos Network 13-lug-2021 Franco, Alessia
How corporate hedging affects firm value: Empirical evidence from European experience 22-ott-2021 Callegaro, Ilaria
How Covid-19 has changed people's decision-making 14-lug-2021 Breda, Devis
How did mobility studies change since the beginnings of automobility? 22-lug-2021 Lamberti, Alessandro
How do personality traits influence consumers' WTP for sustainable fashion? A quantitative study that investigates the relationship between the Big Five personality traits and the willingness to pay for sustainable clothing 19-lug-2024 Biondo, Alessia
How eco-innovations can lead the way towards the creation of a sustainable business model A multiple case study of the apparel & footwear industry 6-nov-2020 Novello, Giulia
HOW FIRMS USE INTERNET OF THINGS (IOT) TO BUILD AND SUSTAIN THEIR COMPETITIVE ADVANTAGE 28-lug-2020 Nguyen, Tran Anh Kiet
How SMEs in the agri-food sector deal with digital communication. An empirical analysis on the olive-oil sector. 18-lug-2023 Ventura, Sofia
How social media influences our food consumption 17-mar-2022 Cernat, Dana
How space contribute and benefits the Global Economy: a review of the industry through a risk profile analysis of the Italian Leonardo SpA. 4-nov-2022 Didone', Edoardo
How the Digital Transformation and the customer experience are related in the B2B context: a Qualitative Study 24-mar-2022 Tondini, Chiara
How the Incorporation of ESG guidelines within the Tech Industry, and Digitalization of Processes contribute towards Sustainable Development of Societies. 18-ott-2022 Ngoumgnia Seupa, Donald Gaitan
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