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Titolo Anno Autore file(s)
O2O services in China. 10-lug-2018 Cavetti, Davide
Penetrate the great wall - Chinese wine consumption and opportunities for Italian wine in China 24-ott-2017 Fongaro, Gilda
The role of digital platforms in the promotion of Italian wine in China 27-ott-2023 Ferrari, Camilla
The role of NGO’S in fighting environmental problems. Ma Jun and the creation of blue map app 2-nov-2020 Vicari, Marica
Smart Cities in China 2-nov-2020 Zambon, Camilla
Social commerce in China: the new frontier of e-commerce in the luxury fashion industry 15-lug-2022 Biagiola, Alessia
A "Social Media Dragon" is born: understanding the digital marketing strategy behind the success of the Chinese makeup brand "Perfect Diary" in the local market. 16-ott-2024 Mungari, Giulia
Sviluppi e strategie delle Online Travel Agencies in Cina Il caso di Ctrip e Trip.com 30-lug-2020 Cassa, Camilla
Taobao Villages: una soluzione alle problematiche sociali ed economiche cinesi? 11-lug-2017 Bessegato, Fabiana
Tencent WeChat, an app shaped on the Chinese society 20-lug-2023 Zeminian, Sebastiano
Tradizione e innovazione della pelletteria artigianale Italiana nel mercato Cinese . 18-mar-2019 Gao, Xuefeng
A vademecum for Companies approaching the Chinese Coffee Market. The case of Zicaffè S.P.A. 30-lug-2020 Vanella, Giusy
Vino in Cina 24-ott-2017 Tonini, Arnaldo
Web marketing e social media marketing: I casi VANCL e Dolce&Gabbana in Cina 14-mar-2017 Ng, Yuin Yan
WeChat: the impact of the super app on Chinese society. 30-lug-2020 Giudice, Francesca
West and East: when Internet breaks down geographical barriers but not cultural ones. 20-mar-2020 Pirrone, Rossana
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