Sfoglia per Correlatore
Analysis of H&M’s consumer's perceptions of the company's sustainability marketing strategy and actions
2023/2024 Bocchi, Chiara
The analysis of marketing strategies adopted by Durex on Chinese social media, taking Durex official Weibo account as example
2023/2024 Xu, Lu
Analysis of the Organic Food Market in China After the Covid-19 Pandemic, Opportunities and Threats for Italian Companies
2022/2023 Capriotti, Miriana
Applying marketing activities to strengthen brand equity within SMEs: Case studies on Italian and Spanish Language Schools.
2020/2021 Korobtcova, Iuliia
Art & Business as an emotional marketing partnership. When brands meet culture: Rigoni di Asiago case study
2016/2017 Busatto, Giulia
Aspetti cross-culturali dell'arredamento: il caso Armani Casa in Giappone.
2020/2021 Tocci, Federica
ASSESSING THE IMPACT OF CELEBRITY ENDORSEMENT ON SALES OF PRODUCTS: A COMPARATIVE STUDY OF GHANA AND ITALY.
2022/2023 Appiah Kusi, Benlee
BACK TO THE FUTURE: THE FASHION LUXURY RESALE MARKET. A CROSS-CULTURAL ANALYSIS ABOUT AMERICAN AND ITALIAN CONSUMERS' PURCHASING DRIVERS.
2022/2023 Berlin, Carlotta
Brand Positioning and Repositioning Strategy: "Repositioning Geox in the Chinese Market"
2020/2021 Cuzzocrea, Alberto
Brand positioning and Web communication: Nestlé Buona la Vita Case study
2017/2018 Isola, Giulia
Branding across cultures: How Chinese mobile enterprises build brands successfully in Western European market
2017/2018 Zhang, Wenting
Brands towards a lifestyle: Liu Jo and Replay case.
2018/2019 Biz, Elisa
Business Strategies and Cultural Implications for Australian companies entering the Japanese Market: A qualitative study on the wine sector.
2017/2018 Ferrier, Emily Jane
Buying Beyond Appearance: the Digital Power in the Skin Care Industry
2023/2024 Lunari, Giulia
Can China become a major chocolate market? An empirical analysis on chocolate consumption and perception of Italian Venchi brand for Chinese consumers
2018/2019 Grossi, Marianna
CAPTURING THE NEXT FASHION OPPORTUNITY IN CHINA: ANALYSIS OF THE HIGH-END FASHION MARKET IN SECOND-TIER CITIES. THE CASE OF PLISSE’ SPA
2015/2016 Montesanto, Ludovica
China: The Luxury Fashion Industry in the Covid-19 Era
2022/2023 Targon, Giulia
China’s Import Market - The Cross-border E-Commerce and The“Grey buyer”
2018/2019 Yang, Junling
Chinese consumer’s perception and purchase intention: a case study in the confectionery industry
2019/2020 Bettati, Federica
Chinese investments in Italy: corporate strategies and cross-cultural dynamics
2019/2020 Fabbri, Theora
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