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Antecedents of Willingness to Pay for Sustainability: A Literature Review on Luxury Versus Mass-Market Products 1-gen-2024 SORAIYANEZHAD CHAMRANI, MARZIYEH
Brand Experience and Consumers' Willingness to Pay a Price Premium: How Physical Brand Events Shape Perceived Uniqueness, Brand Trust, and Brand Loyalty in a Mature Market 1-gen-2025 CITON, ANNA
Cognitive and Affective Consequences of Mandatory AI Disclosure in Luxury Advertising: How Perceived Effort and Moral Disgust Produce Asymmetric Effects on Brand Authenticity and Willingness to Pay 1-gen-2025 PARO, LORENZO
Dynamic Pricing and Price Fairness in Live Sport Events: An Analysis of the Influence of Loyalty on Purchase Decision 1-gen-2024 MARRAMA, DARIO
Exploring the determinants of class attendance among students of the Venice School of Management at Ca’ Foscari University, located on the San Giobbe campus 1-gen-2024 MAZZARIOL, CHAYA
Shaping Consumer Responses to Sport Sponsorship: The Role of Athlete Brand Image Dimensions 1-gen-2024 FACCA, ALESSANDRO
The Effect of Brand Loyalty on Consumers’ Willingness to Pay for Price Increases: A Comparison Between Hedonic and Utilitarian Products 1-gen-2025 SCHWEITZER, AILEEN JULE
The influence of personality traits on the Willingness to Pay for sustainable fashion 1-gen-2024 MIOTTO, CHIARA
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